Radio Systems
My 2002 venture will start and all the systems work except the radio. There is nothing on the display. Help.?
sounds like its not getting any power. i would check the fuse box or boxes. GM has nasty habit of putting several fuse boxes in thier vehicles. One under hood and one inside vehicle. if that doesn't work it is possible that its a loose connection but I think more likely fuse. Its also possible that radio died however not likely.
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Radio Labs STR-19B Racking System 2RU High |  |
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US $37.00 | 29d 11h 26m |
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Radio Shack 32-1245 8-Channel Selectable Wireless PA System | |
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US $45.00 | 21d 14h 31m |
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Sound Box Professional Studio Broadcasting System - DJ Radio Broadcast | |
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US $2,828.88 | 11d 21h 13m |
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RADIO SYSTEMS DA-2x8SH DISTRIBUTION AMPLIFIER BRAND NEW | |
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US $400.00 | 2d 3h 42m |
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Radio Shack 8 Channel Selectable Wireless PA System with Sony Mic F-400A | 0 Bid | US $9.99 | 3d 11h 40m |
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Ninja Kitchen System Pulse Blender with Free Cookbook - Model BL205
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DescriptionA complete system to inspire and simplify healthy living for your active on the go lifestyle! Ninja Pulse combines the function of many kitchen appliances into one for OPTIMAL performance. Pulsing provides consistent evenly processed & blended ingredients every time... |
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Crosley CR11CD Jukebox CD Player
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DescriptionCrosley Tabletop Jukebox With CD: Radio, CD and function with a road house full of great memories! The fabulous 50s are back with a modern update! This Crosley Diner Jukebox packs AM/FM radio and CD functions into a classic jukebox style that will make you and your buddies wax nostalgic... |
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Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake
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DescriptionFM Stereo Dual Alarm Clock Radio for iPod and iPhone with Alarm Shaker. Pre-set clock, just select your time zone. Automatic time-sync with iPhone and iPod. Charges iPod/iPhone when docked. FM Stereo radio with digital tuning... |
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Disney's Karaoke Series: Disney Princess
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DescriptionAll products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed. |
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Mezmerize
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DescriptionAll products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed. |
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Apollo 13: Music From The Motion Picture
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DescriptionApollo 13 Movie Sountrack |
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Chamberlain KLIK1U Clicker Transmitter Universal Garage Door Remote Control
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DescriptionIf you need to replace a lost or broken remote control, or just want to complement your existing garage access system, the new Clicker universal remote control is the perfect single-source solution. It is designed to work with a variety of brands of garage door openers to give you convenient, secure, access to your garage and home... |
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Liftmaster 377LM 315MHz Garage Door Keypad
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DescriptionCompatible with 315MHz LiftMaster® Security+® Garage Door Openers with a purple learn button under the light cover of the motor head and Chamberlain Radio Control Receivers only on 315MHz |
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HYBRID SOLAR POWERED FLASHLIGHT WITH EMERGENCY BATTERY BACKUP BLACK (*2-pack*)
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DescriptionHybrid Solar Powered Flashlight! Doesn't Need To Be Left In The Sun! Once Charged It Can Be Stored Anywhere And Holds A Full Charge For Over 3 Years! The Hybrid Solar Light uses revolutionary technology that generates power from sunlight and stores it... |
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Ron White - They Call Me Tater Salad
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DescriptionThe Texas comic and co-star of Blue Collar Comedy Tour: The Movie ponders the absurdity of fashionable eyewear ("Why do sunglasses cost more than a 25-inch TV?") and much else in the live performance Ron White: They Call Me Tater Salad... |
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...And Justice For All
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DescriptionCriminals go free, justice proves to be not-so blind, and lawyers and judges make deals...except for one young idealistic lawyer (Al Pacino) who bucks the system while representing a ruthless judge (John Forsythe) accused of a brutal rape... |
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Sound & Vision Home Theater Tune-Up
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DescriptionSound & Vision, the world's largest audio/video magazine, has teamed with Ovation Software, the leading authority on A/V equipment calibration, to bring you this comprehensive, entertaining, and simple-to-use guide to hooking up, operating, and adjusting your home theater for the absolute best performance! Whether you're a novice or enthusiast, you'll find step-by-step instructions, exclusive video patterns and audio tests, and helpful tips for hooking up, adjusting, and operating your system! Exclusive, user-friendly video test patterns, Audio Tune-up with exclusive test signals designed by Sound & Vision Technical Editor David Ranada, including speaker ID/balance for 5... |
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Conair SU1W Sound Therapy, Silver
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DescriptionSound therapy with 10 soothing sounds. Escape your surroundings and relax to the soothing sounds of morning rainfall in the Amazon or rippling Tahitian waves at high tide. In fact, a whole world calming aural atmospheres await with the press of a button... |
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MARPAC Dohm DS Dual Speed Electro-Mechanical White Noise Machine / Sound Machine for Sleeping at Home & Travel
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DescriptionYou will receive (1) Marpac Dohm DS Dual Speed Electro-Mechanical White Noise Machine / Sound Machine for Sleeping at Home & Travel includes. About Marpac Dohm DS White Noise Sleep Sound Machine, Dual-Speed (the Original Sound Conditioner): This white noise sound machine effectively masks unwanted noises and creates a sense of calm, making it easier to concentrate, relax and/or sleep... |
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Syba SD-CM-UAUD USB Stereo Audio Adapter, C-Media Chipset, RoHS
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DescriptionDescription:Upgrade, replace, or fix desktop/laptop sound in a minute.Features: USB Stereo Audio Adapter, RoHS Compliant with USB 2.0 Full Speed (12Mbps) Specification Compliant with USB Audio Device Class Specification 1... |
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Logitech S150 USB Speakers with Digital Sound
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DescriptionLight pact design for portability Satellite base designVolume mute LED indicator controls2" dynamic drivers90Hz 20kHz frequency responseNo batteries required3-year limited warranty |
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Cables To Go 26911 DVI-D Male/Male Dual Link Digital Video Cable?Black Connectors(2 Meter/6.56 Feet)
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DescriptionDigital Visual Interface (DVI) is the standard interface for a high-performance connection between PCs and flat panel displays digital CRT displays projectors and HDTV. DVI-D Digital Cables from Cables To Go deliver the high-performance high-bandwidth interface needed for video displays of today while leaving headroom for the products of tomorrow... |
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Premier Busy Buddy Gnawhide Refill Ring Dog Treats for Bristle and/or Bouncy Bones
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DescriptionGnawhide Treats are delicious chew treats that are designed to fit select Busy Buddy® Bouncy BoneTM, Bristle Bone® & Funny BoneTM toys. These irresistible treats also make great treats for everyday rewards... |
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PetSafe Simply Clean Continuous-Clean Litter Box
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DescriptionThe PetSafe Simply CleanTM Litter Box System is the only cat litter system that cleans and removes waste continuously and automatically. The ingenious Simply CleanTM system removes waste from the litter box to a built-in waste container via a quiet, slow-moving Conveyor System... |
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SureFire EarPro EP220 Listen/Talk Radio Comm System
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DescriptionThe EarPro EP220 from Surefire is a high-quality radio communication system ideal for tactical use. Incoming audio is channeled directly into your ear via the replaceable left and right EP1 and EP2 CommEar earpieces, which reduces the risk of people overhearing your communications... |
Impulse-based ultra-wide-band (UWB) radio systems and applications
Radio Advertising Costs Demystified
"How much should I spend on radio advertising?" "How do I know I am getting the best radio advertising rates?" "What radio stations should I advertise on?" "What are good and bad radio advertising prices?" "How many spots should I air on a radio station?"
Every day at Radio Lounge, we hear radio advertising questions such as these.
Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.
Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).
The Message
Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.
The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.
The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.
So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.
The Media
For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.
A good radio advertising buy focuses on a few different things:
* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).
* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?
* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money
Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.
Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called "rankers". This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.
Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.
Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?
Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*
*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.
* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
Expect to pay from $4000 to $8000 per week/per station for a top performing station.
* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
Expect to pay from $2000 to $5000 per week/per station for a top performing station.
* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
Expect to pay from $1000 to $3000 per week/per station for a top performing station.
* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)
Expect to pay from $800 to $2000 per week/per station for a top performing station.
* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
Expect to pay from $500 to $1500 per week/per station for a top performing station.
You may be saying, "Wow! That can be expensive". Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.
Leftovers?
Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.
Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.
The Total Cost
You may be thinking, "So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!" That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, "How much money can you make off half a million potential targeted customers?" Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.
It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?
Launch Your Radio Advertising Campaign
You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.
Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.
Let Radio Lounge help you drive traffic with powerful radio advertising solutions.
http://www.radioloungeusa.com
About the Author
M. Bruce Abbott is Creative Director/Partner of Radio Lounge, a direct response radio advertising agency. If you are thinking about advertising on the radio, let the experienced direct response radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio. Call toll free, 1-866-4-AUDIO-9. That's 1-866-428-3469...but we would never say it like that on the radio 
OR visit www.radioloungeusa.com Remember...Direct Response Radio Advertising Works - when done right, it can achieve powerful results.
